“The position I am in now
(head of the Center for Molecular Therapeutics) is my first management job. The mindful techniques have been very helpful. I interact with groups more effectively and handle problems better. Most importantly, I have learned how to empower my team.”

-Raffaella Sordella-Instructor of Medicine
 Massachusetts General Hospital/Harvard Medical School
 


Our Philosophy

Mindful Selling™emphasizes the value of being mindful. Although mindfulness has been around since the beginning of time, the psychological construct of mindfulness was defined by Ellen Langer PhD in 1977. Dr. Langer, who conducts mindfulness research at Harvard University, identified the key elements of mindfulness as:
• Being actively alert in the present
• Being open to new and different information
• Having the ability to create new categories when processing information
• Having an awareness of multiple perspectives
• Attention to process rather than outcome (usually resulting in better outcomes)

A mindful salesperson realizes that a buyer’s vision of a problem (and potential solutions) is different from his or her own. That salesperson will engage in mindful behavior to understand the multiple perspectives in the buyer’s organization and work with the buyer to achieve a shared vision for mutual success.

Once an individual is trained in the Mindful Selling™ process, we work with him or her to develop their unique strengths. Research indicates that it is futile to focus on becoming an expert in all aspects of sales. We work with individuals to identify the components of the sales cycle (and the sales process) that can be significantly impacted by their own strengths. This mindful application of their strengths leads to more sales and deeper personal satisfaction from selling.

Mindful Selling™ provides its clients with a process that helps management forecast accurately while keeping a transparent handle on sales policies and practices. Sales and marketing team members have a process flexible enough to support the maximum application of their personal strengths leading to individual and organizational success.


Our History

 

The History and Creation of Mindful Selling™ and Mindful Leadership™
Edd Brown, The creator of Mindful Selling™ and Mindful Leadership™ was a consultant and instructor for one of the premier sales courses in the world. During the time he was consulting to businesses and simultaneously conducting research at Harvard University, he noticed something interesting. The traits and techniques of top leaders were very similar to the traits and techniques of top sales performers. He decided to build courses for sales people and leaders based on research from multiple sources. This research includes, but is not limited to, Edd’s own research on leadership, and what he had witnessed in the field. Thus Mindful Selling™ and Mindful Leadership™ were born.  

Mindful Selling™ has been operating in the United States since 2002 and is available to new customers there on a referral basis only. Because of its success, plans are now being implemented to make both Mindful Selling™ and Mindful Leadership™ available to the public in the United States via public workshops.

 

While conducting research on leadership at Harvard, Edd met Eng Yong, the future (and now current) CEO of Emergenetics Asia. Edd had always hoped to work with Eng due to their similar interest in motivating people to communicate more effectively as well as their mutual passion for the study of leadership. Additionally, they had a strong belief in each other’s character and skills. The opportunity to work together presented itself after Eng heard about the success customers had with Mindful Selling™ in the USA. Eng arranged to make Mindful Selling™ available in Asia. Mindful Selling™ is currently available in Asia through Emergenetics Asia.

 

Partners/Associates

K. Seshadri

Sesh has wide and varied experience in the world business market as a leader, manager, and trainer. He is a former Vice President of Philips Lighting for Asia Pacific and former General Manager for Singapore & Vietnam in Sales and Marketing. Sesh currently runs Gritti Consulting in Singapore where he continues to consult for Philips Lighting.

Sesh is a certified Mindful Selling™ trainer. He is also certified to analyze, train, and consult on the Emergenetics, MBTI, and Motivational profiling instruments. Additionally, Sesh is licensed to teach Dr. Stephen Covey's 7 Habits of Highly Effective People.

Sesh is that rare individual who combines leadership, operations, and human resource experience. His vast experience enables him to quickly separate the chafe from the wheat, and empower clients to put the best theories into actual practice. Sesh's intellect, personal warmth, and service orientation make him a popular, sought after instructor. He consistently receives high ratings and praise for the depth, style, and content of his training and consulting engagements.

Sesh has been in-charge of successful business operations for many years and is currently a Member of the Electrical & Electronic Products and Services Committee of Singapore Standards and Chairman of the Technical Committee for Lamps and related equipment.

Sesh earned an Engineering degree (Honours) from Sheffield University-UK as well as a Master of Education (Training & Development). He was the Director of Philips' Learning and Development Centre and helped to formulate and implement professional/leadership training for commercial and technical executives

 

Joshua Teo Seng Giap
Joshua is the Executive Director of Emergenetics Asia, overseeing company operations. Joshua teamed with Titus to bring Mindful Selling™ to Asia.

Joshua started his career as a lecturer at SAE Institute. In his first entrepreneurial venture, Joshua co-founded and directed sales at Intranesis Communications Pte Ltd a technology aggregator and education company. Joshua helped grow Intranesis from a 9-person company to a 100 people within 3 years. He was instrumental in expanding the company from being Singapore-based, to having 3 overseas operations in Hong Kong, Malaysia and Indonesia.

Later, Joshua became the Regional Channels Manager at eGain Communications Inc. and then Director (ASEAN) at Ecquaria Technologies Pte Ltd where he managed and led project teams that handled multi-million dollar deals in Asia.

Joshua has won numerous awards. He won the best International Affairs project in 2002 and Best Major Theme Award in 2003 from the Junior Chamber Singapore (affiliated to Junior Chamber International, a charter of the United Nations). He also received a meritaward in the prestigious E-Global Award for Emerging Young Entrepreneurs .

Joshua coordinated and introduced the first combined Emergenetics- Mindful Selling™  class which he co-taught with Mindful Selling™ creator Edd Brown.

Joshua is a certified Emergenetics Associate, NBI Practitioner by The Thinking Network (Australia), a certified PDS (People Developer Standard) Consultant by SPRING (Singapore), a member of City Junior Chamber Singapore. Furthermore, he served as International Affairs Commissioner (2004), Director, Business (2003), Director, International Affairs (2002) with the City Junior Chamber, Singapore. Joshua is also the founding member of International Association of Coaches (IAC).

Joshua is a guest lecturer at Singapore Management University (Creativity Programme) and an Academic Associate with Republic Polytechnic (Problem-Based Learning) in Singapore. His speaking engagements have included; the Association of South East Asia Nations Secretariat (eAsean Task Force Secretariat), Asian Development Bank (eGovernment Forum), Singapore-Thai Chamber of Commerce (ICT Conference), Western Pacific Defense ICT Conference (Manila, Philippines), and Innovators and Entrepreneurs Association (Entrepreneurship series), and SUN Microsystems (Asean Java Competency Centre) among others.

Joshua possesses an MBA (Marketing) from Leicester University and a BA (Hons) from Bolton Institute in the UK.

Joshua’s entrepreneurial instincts, success in sales and leadership positions, and spirited elocution, make him well qualified to supervise the implementation and growth of Mindful Selling™ in Asia. 

 

Edward T. Brown Jr.
Edd Brown is the creator of Mindful Selling™ and Mindful Leadership™. He has always been interested in leadership, psychology and education. He pursued a combined career in sales and instruction in order to capitalize on those interests. Edd began his business career with Mead Data Central by selling electronic research services to the United Stated Courts, major law firms and Fortune 500 corporations. He then sold his instruction services to these entities to teach them how they could apply the new technology to their everyday legal and business problems.

During his ten year career at Mead, Edd was a consistent member of the “President’s Club” which was comprised of the top revenue achievers in the world. As technology evolved, Edd applied the same sales and instruction techniques to the Internet arena. As a member of the management team at Utopia, an Internet start-up, Edd helped position the firm to be acquired by US Web.

Edd returned to school and conducted research under Dr. Ellen Langer, considered to be the leading expert on mindfulness in the world. Edd’s graduate thesis was on the relationship between mindfulness and leadership.

As a mediator for the Massachusetts State Courts, Edd implemented the mindful techniques he learned to help parties solve their legal, business and personal problems.

Edd drew upon a wealth of experience to create the Mindful methodologies. He spent over 20 years consulting with Fortune 500 executives, government officials, academics, and law firm partners to uncover their organizational needs. Edd has advised managers on process creation and process management. He designed and conducted executive and knowledge worker seminars to help implement new strategies. He is experienced in working with diverse groups, identifying common interests, building rapport and finding and/or creating successful solutions. He continues to study and learn in the areas of  strategic planning, leadership development, process creation, process implementation, change navigation, conflict resolution, and general communication.

Edd’s teaching experience has been diverse. In addition to Mindful Selling™ and Mindful Leadership™ he has taught marketing and management to undergraduates, history to juvenile delinquents, and electronic legal research to lawyers and law students. A sports enthusiast, Edd has coached track, basketball, swimming, and alpine skiing. He has taught in-line skating to over 300 people ranging in age from 4 to 70.