Our Philosophy

Mindful Selling^® emphasizes the value of being mindful. Although mindfulness has been around since the beginning of time, the psychological construct of mindfulness was defined by Ellen Langer PhD in 1977. Dr. Langer, who conducts mindfulness research at Harvard University, identified the key elements of mindfulness as:

• Being actively alert in the present
• Being open to new and different information
• Having the ability to create new categories when processing information
• Having an awareness of multiple perspectives
• Attention to process rather than outcome (usually resulting in better outcomes)

A mindful salesperson realizes that a buyer's vision of a problem (and potential solutions) is different from his or her own. That salesperson will engage in mindful behavior to understand the multiple perspectives in the buyer's organization and work with the buyer to achieve a shared vision for mutual success.

Once an individual is trained in the Mindful Selling^® process, we work with him or her to develop their unique strengths. Research indicates that it is futile to focus on becoming an expert in all aspects of sales. We work with individuals to identify the components of the sales cycle (and the sales process) that can be significantly impacted by their own strengths. This mindful application of their strengths leads to more sales and deeper personal satisfaction from selling.

Mindful Selling^® provides its clients with a process that helps management forecast accurately while keeping a transparent handle on sales policies and practices. Sales and marketing team members have a process flexible enough to support the maximum application of their personal strengths leading to individual and organizational success.

Our History

The History and Creation of Mindful Selling^® and Mindful Leadership^®
Edd Brown, The creator of Mindful Selling^® and Mindful Leadership^® was a consultant and instructor for one of the premier sales courses in the world. During the time he was consulting to businesses and simultaneously conducting research at Harvard University, he noticed something interesting. The traits and techniques of top leaders were very similar to the traits and techniques of top sales performers. He decided to build courses for sales people and leaders based on research from multiple sources. This research includes, but is not limited to, Edd's own research on leadership, and what he had witnessed in the field. Thus Mindful Selling^® and Mindful Leadership^® were born.       

Mindful Selling^® has been operating in the United States since 2002 and is available to new customers there on a referral basis only. Because of its success, plans are now being implemented to make both Mindful Selling^® and Mindful Leadership^® available to the public in the United States via public workshops.

While conducting research on leadership at Harvard, Edd met Eng Yong, the future (and now current) CEO of Emergenetics Asia. Edd had always hoped to work with Eng due to their similar interest in motivating people to communicate more effectively as well as their mutual passion for the study of leadership. Additionally, they had a strong belief in each other's character and skills. The opportunity to work together presented itself after Eng heard about the success customers had with Mindful Selling^® in the USA. Eng arranged to make Mindful Selling^® available in Asia. Mindful Selling^® is currently available in Asia through Emergenetics Asia.

Partners/Associates